Week 140: “Hold On (feat. Sampha)” by SBTRKT

The formula for musical success in the early 21st Century seems to be something like this:

  • Come up with a cool name
  • Take out the vowels in said name
  • Sit back and accept accolades

The pioneers of the no-vowels approach were classic rock bands like Styx and Lynyrd Skynyrd, but they were cheating a bit with their liberal use of the letter ‘y’. Modern electronic acts have perfected the formula with the key addition of writing their name in ALL CAPS. Bands like MGMT and MSTRKRFT have found commercial and critical success with their distaste for vowels…they’ve even led some people to imagine what a few classic albums might have looked like if the trend had started earlier.

But no matter what you think of this strange trend, you’ve got to hand it to London-based DJ and producer SBTRKT; not only has he subtracted the vowels from his name, but in this gorgeous song, he’s also subtracted the extra synth noises and beeps characteristic of dance music, creating a minimalist masterpiece.

What makes this a beautiful song:

1. The thumb piano. For an instrument that’s probably been around as long as the pyramids, not enough songs feature it.

2. The kick drum. Compressed so that everything gets slightly quieter when it hits, it adds an edge to the otherwise soft song.

3. The vocals. The singer is Sampha, and not only does he have two vowels in his name, but his soft voice is a nice counterpoint to the insistent kick drum in SBTRKT’s music. He slurs his words somewhat, which (appropriately) places the emphasis on the vowels.

Recommended listening activity:


Buy it here.